{"id":494311,"url":"\/about\/","layout":"standard","version":"2026-04-23T09:03:26.000000Z","blocks":[{"id":4934663,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"html":{"id":124194033,"value":"<p>If you're a creator or brand interested in collaborating, get in touch. Read about our <a target=\"_blank\" href=\"https:\/\/groundthread.co.uk\/bespoke-collaborations\/\" rel=\"noreferrer noopener\"><u>dedicated design service<\/u><\/a>. <strong>Let\u2019s <\/strong><a target=\"_blank\" href=\"mailto:hello@groundthread.co.uk\" rel=\"noreferrer noopener\"><strong><u>collaborate<\/u><\/strong><\/a><strong>.<\/strong><\/p>"},"borderRadius":{"id":124194034,"value":"#{text.border.radius}"},"textColor":{"id":124194035,"value":"#{text.color}"},"backgroundColour":{"id":124194036,"value":"#0000"},"truncateHeight":{"id":124194037,"value":null},"padding":{"id":124194039,"value":"6"},"fullWidth":{"id":124194040,"value":"0"},"fullBackgroundColor":{"id":124194041,"value":"#{text.fullBackground.color}"},"published":{"id":124194042,"value":"1"},"conditions":{"id":124194043,"value":"[]"},"template":{"id":128765821,"value":"text"}}},{"id":5056246,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":127010302,"value":"standard"},"title":{"id":127010303,"value":"Our Story: Grounded in Harpenden"},"copy":{"id":127010304,"value":"Designed for slower living, recovery and everyday reset. Ground Thread creates heavyweight organic hoodies and sweatshirts designed to last.  Made from 300gsm organic cotton, each piece is built for everyday comfort, holds its shape over time, and reduces the need for constant replacement."},"titleColor":{"id":127010305,"value":"#{banner.title.color}"},"titleBackground":{"id":127010306,"value":"#{banner.title.background.color}"},"copyColor":{"id":127010307,"value":"#{banner.copy.color}"},"copyBackground":{"id":127010308,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127010309,"value":"95%"},"textShadow":{"id":127010310,"value":"light"},"borderRadius":{"id":127010311,"value":"0px"},"buttonBorderRadius":{"id":127010312,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127010313,"value":"#{button.primary.color}"},"buttonStyle":{"id":127010314,"value":"secondary"},"buttonSize":{"id":127010315,"value":"standard"},"overlayOpacity":{"id":127010316,"value":"0.25"},"overlayColourStart":{"id":127010317,"value":"#000000"},"overlayColourEnd":{"id":127010318,"value":"#000000"},"overlayDirection":{"id":127010319,"value":"90"},"image":{"id":127010320,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/sj2p7bh55uxfocl8acnrwqhxpcbjkyykiamljinuykjjjl5u.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":127010321,"value":null},"videoThumbnail":{"id":127010322,"value":null},"media":{"id":127010323,"value":"image"},"align":{"id":127010324,"value":"center"},"verticalAlignment":{"id":127010325,"value":"center"},"font":{"id":127010326,"value":"#{heading1.font}"},"actions":{"id":127010327,"value":"[{\"text\":\"\",\"href\":\"#\"},{\"text\":\"\",\"href\":\"#\"}]"},"padding":{"id":127010329,"value":"1"},"fullWidth":{"id":127010330,"value":"1"},"fullBackgroundColor":{"id":127010331,"value":"#{banner.fullBackground.color}"},"published":{"id":127010332,"value":"1"},"conditions":{"id":127010333,"value":"[]"},"template":{"id":128850130,"value":"banner"}}},{"id":5056256,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":127010438,"value":"<p><strong>Email:<\/strong> <a target=\"_blank\" href=\"mailto:hello@groundthread.co.uk\" rel=\"noreferrer noopener\"><u>hello@groundthread.co.uk<\/u><\/a><\/p><p><strong>Studio:<\/strong> Harpenden, Hertfordshire, AL5<\/p><p><strong>Instagram:<\/strong> @groundthread (Follow us for product updates and new releases).<\/p>"},"borderRadius":{"id":127010439,"value":"#{text.border.radius}"},"textColor":{"id":127010440,"value":"#{text.color}"},"backgroundColour":{"id":127010441,"value":"#F9F9F7"},"truncateHeight":{"id":127010442,"value":null},"padding":{"id":127010444,"value":"3"},"fullWidth":{"id":127010445,"value":"0"},"fullBackgroundColor":{"id":127010446,"value":"#{text.fullBackground.color}"},"published":{"id":127010447,"value":"1"},"conditions":{"id":127010448,"value":"[]"},"template":{"id":128765706,"value":"text"}}},{"id":5108023,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":128735876,"value":"<h3>Why Heavyweight Organic Cotton?<\/h3><p>Our garments use heavyweight 300gsm organic cotton \u2014 thicker than standard fabrics.<\/p><p>This means better structure, longer wear, and clothing that improves over time instead of wearing out quickly.<\/p><h2>Circular Design<\/h2><p>Every product is designed to be remade.<\/p><p>When it eventually wears out, return it and we recover the fibres to create new garments \u2014 keeping materials in use and reducing waste.<\/p><p>We produce each item to order using renewable energy, reducing overproduction and unnecessary waste.<\/p>"},"borderRadius":{"id":128735877,"value":"#{text.border.radius}"},"textColor":{"id":128735878,"value":"#{text.color}"},"backgroundColour":{"id":128735879,"value":"#0000"},"truncateHeight":{"id":128735880,"value":null},"padding":{"id":128735882,"value":"1"},"fullWidth":{"id":128735883,"value":"0"},"fullBackgroundColor":{"id":128735884,"value":"#{text.fullBackground.color}"},"published":{"id":128735885,"value":"1"},"conditions":{"id":128735886,"value":"[]"},"template":{"id":128807089,"value":"text"}}},{"id":5110739,"type":"button","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"text":{"id":128807095,"value":"Explore the 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