{"id":494311,"url":"\/about\/","layout":"standard","version":"2026-06-02T08:56:53.000000Z","blocks":[{"id":4934663,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"html":{"id":124194033,"value":"<p>If you're a creator or brand interested in collaborating, get in touch. Read about our <a target=\"_blank\" href=\"https:\/\/groundthread.co.uk\/bespoke-collaborations\/\" rel=\"noreferrer noopener\"><u>dedicated design service<\/u><\/a>. <strong>Let\u2019s <\/strong><a target=\"_blank\" href=\"mailto:hello@groundthread.co.uk\" rel=\"noreferrer 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<a target=\"_blank\" href=\"mailto:hello@groundthread.co.uk\" rel=\"noreferrer noopener\"><u>hello@groundthread.co.uk<\/u><\/a><\/p><p><strong>Studio:<\/strong> Harpenden, Hertfordshire, AL5<\/p><p><strong>Instagram:<\/strong> @groundthread (Follow us for product updates and new releases).<\/p>"},"borderRadius":{"id":127010439,"value":"#{text.border.radius}"},"textColor":{"id":127010440,"value":"#{text.color}"},"backgroundColour":{"id":127010441,"value":"#F9F9F7"},"truncateHeight":{"id":127010442,"value":null},"padding":{"id":127010444,"value":"3"},"fullWidth":{"id":127010445,"value":"0"},"fullBackgroundColor":{"id":127010446,"value":"#{text.fullBackground.color}"},"published":{"id":127010447,"value":"1"},"conditions":{"id":127010448,"value":"[]"},"template":{"id":128765706,"value":"text"}}},{"id":5108023,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":128735876,"value":"<h3>Why Heavyweight Organic Cotton?<\/h3><p>Our garments use heavyweight 300gsm organic cotton \u2014 thicker than standard fabrics.<\/p><p>This means better structure, longer wear, and clothing that improves over time instead of wearing out quickly.<\/p><h2>Circular Design<\/h2><p>Every product is designed to be remade.<\/p><p>When it eventually wears out, return it and we recover the fibres to create new garments \u2014 keeping materials in use and reducing waste.<\/p><p>We produce each item to order using renewable energy, reducing overproduction and unnecessary 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